There are few companies out there who are able to state unequivocably that they are the premier provider of services in their particular market. A lot of companies would like to position that way, but few are able to transform their reputation.
Several excellent blogs focus on "branding" and how companies can position themselves to be identified singularly.
"Customer Experience Matters" by Bruce Temkin at Forrester Research is an excellent source for all matters service. In a recent post "Is It Time For An Unconventional Strategy?" he points out how even small players in a marketplace can beat larger competitors by focusing on a niche. Here is the link....http://experiencematters.wordpress.com/
My Point: By focusing on extraordinary customer service, a company can win against the marketplace. But first the company must fully commit to owning the niche. Anything less not be enough to compete against other firms with more resources and power. That's why "Perfect Service" should be a roadmap for competitive advantage,
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